The Difference Between Creating or Developing a Business Online |

Many tend to approach the idea of developing a business online with the thoughts that their efforts will be quickly rewarded! Actually this is true when creating businesses simply because building websites or blog takes very little time! However when you’re looking to actually develop something that will turn a profit both time and patience will be needed, and in great abundance! While the creative process requires less discipline and is more fun, the development process involves a great deal of problem solving and decision making! Does that sound fun to you?Let’s break down 3 significant difference you’ll find between creating businesses quickly or developing something that will actually turn a profit!

Time InvestedThe creation process involves simply establishing an online presence while the development stages of most businesses requires building relationships, credibility and trust! Obviously the developmental process calls for time and patience for it to be successful while the creation process happens much more quickly! Although the ‘instant gratification’ of literally slapping up a website or blog is appealing it will NOT in most cases turn a profit for you!Creativity vs. ‘Grunt’ WorkCreating websites or blogs can be a lot more fun and exciting to do compared to the more detail oriented ‘grunt’ work involved in trying to turn a profit! The development of any type of online business will almost in every case consist of much problem solving and decision making and both can be stressful! The fact is this is why so many tend to ‘wash out’ in their efforts to earn an income online!The Bottom LineBusinesses that actually turn a profit are ones that have been tested, and tweaked with much attention paid to detail! Creation places more emphasis on appearance insofar as design goes and merely establishes a ‘potential’ means for you to earn an income! The bottom line is one approach does nothing more than to simply take up a bit of internet real estate, while the other can actually pay the bills! What bottom line are you looking to achieve?

Many mistake the difference between developing a business online and merely creating a presence by building a website or blog! This results in their disappointment and sometimes them even giving up when their efforts don’t turn a profit! The point here is without realistic expectations and the willingness to invest the time and patience needed you can’t expect to succeed working online! The 3 difference discussed above between the creation or the development of any internet businesses are fairly clear! In order to really turn a profit online you must be receptive to the fact that problem solving and decision making will most definitely be a significant part of the process!

Small Business Online Marketing Strategies |

It wasn’t that long ago that many small businesses thought being in the online yellow pages was enough to have sufficient online presence. We know these days that having a website is a must for all small businesses and if you don’t have one you are giving your competitors the edge.We also know that consumer demands have evolved further so now having a website isn’t enough, small business now must have a complete online marketing strategy. Here are five strategies of an online marketing campaign that all small businesses should consider:1. WebsiteIt’s no good putting a website up and hoping customers will magically find you. Achieving search engine optimisation (SEO) takes some work and mainly involves getting the keywords right and placing them in the right spots. There are two types of keywords: head keywords and long tail keywords and it’s the latter that should be the focus for SEO. Some research is needed to pick the right keywords for your small business online marketing strategy and Google’s keyword tool is not a bad start.

2. Social mediaLike I said at the start, having a website is not sufficient for a small business online marketing campaign. When we speak of social media we are virtually talking about Facebook and Twitter right? Facebook does get bad press from time to time but small business can really take advantage of it’s aspects: it’s virtually free advertising if you create a business page, you can let people know updates of your products and services within seconds and it allows you to personally interact with your fans. What other traditional marketing medium allows you to do that? You can have targeted paid adverts on Facebook for very little outlay.Twitter is a great business marketing tool but needs to be updated regularly. It is regarded as probably the best medium to drive traffic to your website as long as you are not spamming.Using social media for online promotion really is about trust marketing which if you are a business owner with an online presence you must know about and use.3. Online article writingThis is what I’m doing now, ie using an online article platform as a means to build trust. Now there are quite a few online article sites out there that businesses can use to build industry credibility and market their website. Obviously Hubpages is one, there is also Squidoo, Ezine, Inforbarrel and many more. Don’t underestimate the power of effective online article writing to get potential customers to reach your landing page on your business website.4. Using video for SEOVirgin airways say their ticket sales have increased 30% since using video on their website. Using YouTube as part of your overall online marketing strategy is a great way for customers to ‘meet’ you and hear you speak. Make sure you message is appealing and enticing though so they click on your website link which should be below the video. Using video can be highly effective for SEO and shouldn’t be overlooked.

5. Use images for SEOIf you have images on your website then you should be using keywords relevant to your website in their alt-image tag descriptions. For instance if you are selling blue widgets then you will probably have a picture of a blue widget on your website so make sure you describe the image ‘blue widget’ in your image description fields. Why is this important? Because images enhance SEO given Google has a image search function. Lets say someone does a Google search on ‘blue widgets’ but hits the image link up the top of the page. They will get pages of images of blue widgets. If you hover over an image you will get the website of where that image comes from. Wouldn’t you want to have an image on your website come up?These are just five methods of increasing online traffic to your website and should be considered in any business plan.